We had 22 people come along to #TourismTweetup with special guest Sophie Skillen, Industry Analyist (Travel) at Google Australia. See some of the highlight tweets below but my favourite quote and learning from Sophie was about letting people (customers) “convert anyway they want to” and the context around this was talking about tablets vs mobile vs desktop and the insights about the use of these when researching and booking travel.
Sophie also encourage us to look at Air New Zealand as a great example of integrating content as well as British Airways and Thai Airways – seems like the airlines have it.
Both Tourism & Events QLD and Destination NSW garnered a mentioned for their use of Google+ and live hangouts on air.
Another favourite was the mention of the website artcopycode.com and how old ad campaigns (pre digital) were being recreated in the digital age – the Burberry one got a special mention. Very cute.